Israel Tech Week

Elevating a Global Presence

250+ Verified Media Outlets

400K+ Organic Social Media Reach

300K+ Paid Impressions

3 Countries Covered

Our Process

Global-Local Positioning

Narrative Development

Speaker + Community Engagement

Press Release Syndication

Backlink Generation for Ongoing Visibility

Launch Timing Strategy

Social Sentiment Monitoring

The Challenge

Israel Tech Week (ITW) made its debut in Miami as a high-stakes opportunity to position Israeli innovation on a global stage during a time of heightened geopolitical sensitivity. The goal was clear: maximize awareness, legitimize the event, and establish long-term discoverability across media, social platforms, and search engines without paid ads.

The Strategy

Yansy Media led a full-stack communications campaign rooted in organic momentum and search visibility.
We focused on:

  • Press release syndication via major newswires (AP, Benzinga, CBS, FOX)

  • Localized and international media targeting across the U.S., Florida, and Israel

  • Real-time social amplification through top community voices

  • Message positioning around resilience, innovation, and global collaboration

  • Evergreen content creation to support backlinks, SEO, and founder assets

The Results

📰 Press & SEO Distribution

  • 150M+ estimated impressions

  • 250+ verified syndications across U.S., Israel & global industry outlets

  • Top-tier features on AP News, Benzinga, Google News, and Yahoo

  • Ranked on first-page Google results

  • $35,508 advertising value equivalent (AVE)

🧠 What Worked

  • No negativity, all visibility: We built buzz with zero ad spend and zero backlash.

  • Global-local hybrid strategy: Balanced U.S. tech media with Israeli press pickup.

  • Multi-channel content repurposing: From PR to Instagram to LinkedIn speaker decks.

  • Backlink-rich distribution: Created high-authority content to support long-term SEO.

📱 Social & Digital Momentum

  • 87 total media mentions

    400K+ total digital reach

  • Platforms: Instagram & Twitter dominated reach

  • Sentiment: 0% negative — only positive or neutral mentions

Our clients don't just get noticed; they make headlines.

“High Tech Ties”

Global Miami

“Emerge Encore”

Global Miami

“Miami-Dade Mayor: Israel is the Startup Nation”

Passport News

✅ The Outcome

Israel Tech Week didn’t just make a debut, it made headlines. With over 150M+ impressions, syndicated placements in 250+ outlets, and verified reach across top social platforms, Yansy Media transformed a first-time event into a lasting digital asset. ITW is now Google-indexed, SEO-optimized, and positioned as a staple of Miami’s global innovation week.